Talan B2B Platform
Category
Digital
Services
UX Research, UI Design, Design System
Date
Overview
Talan is a B2B platform offering complex tools for enterprise teams. NUCA partnered with them to redesign the product interface and improve usability without oversimplifying functionality.
Problem
Users found the platform powerful but overwhelming. Key actions were buried under layers of interface decisions.
Onboarding was unclear, leading to long adoption cycles and increased support requests. The interface had grown organically, resulting in inconsistent patterns and interactions.
The challenge was to reduce friction while respecting existing users’ workflows.
What We Did
We conducted UX research to understand how different user roles interacted with the platform. Insights from research informed a new information architecture and interaction model.
We designed a scalable UI system focused on clarity, hierarchy, and consistency. The final product improved usability while preserving the platform’s depth and flexibility.
CREDITS
Creative Director
Arvin Kade
Designer
Tasya Amelia
Designer
Jamie Benson
