Mira Motion Digital Experience
Category
Digital
Services
Interaction Design, Motion Design
Date
Overview
Mira needed a digital presence that reflected their expertise in movement and storytelling. NUCA was brought in to design an experience where motion played a central role without becoming distracting.
Problem
Previous designs treated motion as decoration rather than communication. Animations felt disconnected from user intent, adding visual noise instead of clarity.
Performance issues also arose due to unstructured motion usage. The site needed movement with purpose, not excess.
What We Did
We began by defining clear principles for when and why motion should be used. Each animation was mapped to user actions, reinforcing feedback and hierarchy.
We prototyped interactions early to test timing, pacing, and performance. The final experience used motion as a functional layer, enhancing storytelling while staying restrained.
CREDITS
Creative Director
Arvin Kade
Designer
Tasya Amelia
Designer
Jamie Benson
